7 elements that turn a normal ecommerce into a successful one

You already have your ecommerce ready to sell 24/7. What now? Planning, designing, and managing an online store is a complicated task; there is a lot of work to do. You are one step ahead of the competition; you already have a space on the internet to sell your products or services. Are you getting the results you expected? Are you growing more and more? If you answered no, this information is for you.

In three months of 2020, sales exceeded the projected figures for four years into the future; it's incredible. This means one thing: competition is increasing every day, and the efforts to stand out must be greater. Here’s how you can achieve it:

Search Engine Positioning

SEO is the optimization for search engines (like Google) that allows you to position your ecommerce in the top positions for keywords related to your products. Organic positioning is key to increasing your sales in the long term. You should know that it’s a marathon, SEO is worked on continuously, optimizing and improving more and more.

A year ago, 56.1% of people in the world had access to the internet, and the number of searches per minute on Google was 4,497,420.

Numbers don’t lie. Position your ecommerce, and you will see the results in your daily, monthly, and annual sales.

Ads Must Not Be Missing

Do you have the Facebook pixel installed on your ecommerce? “What’s that?” If you don’t know what it is, there’s a great opportunity for improvement. The Facebook pixel is a small code that you install on your online store to track the results of the advertising campaigns you launch. The first step is the pixel. After that, you need to think about strategies, content, and the buyer persona. Which ad converts better? You will discover that through trial and error.

We mentioned it at the beginning: competition is increasing. Standing out has become necessary to see extraordinary results. That’s why ads are a great opportunity to achieve this, alongside organic positioning.

Social Media, a Must-Have for Your Ecommerce

Ads and social media presence are complementary. Are you creating content on the right channels? Just Facebook has over 2 billion active users worldwide. That’s an exorbitant number, not counting the other social networks you can use to promote your products.

Should you use them? Of course, they are a powerful channel to create closer connections with your potential customers. Define your objectives, create an ideal customer profile, and create valuable content on the social networks where your audience is located.

Impeccable Logistics

Imagine this: 1,000 customers buy on your website but never return to buy again. Why? Many times it can be the fault of the store's logistics. Does your ecommerce deliver shipments quickly? Is the order delivery convenient?

Working with good distributors is important for the entire operation. Trust in your business increases, and you will have frequent buyers of your brand. You can also offer different payment methods; this will also increase your sales opportunities.

Customer Service, More Than Necessary

Do you receive an email with a problem, and you never respond? This is the case for many companies; however, it’s a serious mistake. Social media messages, emails, phone calls, all inquiries must be addressed.

What happens when someone has a problem and doesn’t feel helped? They may think they have been scammed. This is vital for the success of your ecommerce. If you don’t have the resources to respond to everything yet, try to automate as many inquiries as possible.

Automation in customer service is an incredible ally to save time and improve response speed.

Making It Easy for the User

Is it easy to make a purchase on your online store? It should be. User experience (UX) influences how positively or negatively a product or service is perceived.

Imagine that you have optimized your social profiles, and many people want to buy your products. Then, they enter your ecommerce, but the design is not what they expected, and they have trouble finding the products. What do you think will happen? They won’t buy from you.

Your user experience must be optimized and facilitate any action within your online store.

Analyze the Data and Make Changes

What do the metrics of your ecommerce say? Is there anything to improve? There’s always something. It’s a mistake to rely more on assumptions than on the information your customers provide. The ability to measure results is impressive in digital marketing. What you measure and optimize will be successful.

Set measurable objectives and assign the most relevant metrics for your business. Success has a lot to do with the consistency of your efforts; don’t stop, do what is necessary to achieve the desired results, and you will see the fruits of your determination.

Do you need help achieving your goals? At Mintec, we know what to do. Contact us and let’s talk.