How to create blogs that destroy your reputation… Or the art of virtual harakiri.

Watch out! This article is not a tutorial on how to create your blog, but rather a series of tips on how NOT to do it. The idea is for you to have a clear understanding of all the actions that can harm your reputation online, whether from a personal standpoint or, even more so, from a professional perspective. One of the most frequent questions from people venturing into the internet is, "How do I create blogs?" or "How do I create a free blog?" While creating a blog on Blogger or WordPress is quite straightforward (just go to www.wordpress.com or www.blogger.com, for example, among a MULTITUDE of alternative sites to create your personal webpage), the most common mistake people make is to create a blog and then forget about it, or neglect its optimization. Let's start with the topic of this article.

• In today's times, a blog can be a powerful tool to promote your image and professional talents. If you want people to ignore your capabilities, just NEVER introduce new content. This way, you'll receive few daily visits, or perhaps none at all, especially considering the ENORMOUS number of blogs of all kinds that exist on the internet.
• Do you want to ensure you destroy your reputation as a specialist in a particular subject? Write or commission the writing of mediocre articles, filled with spelling errors or translated with automated tools.

At a professional level, this is certain suicide, but from a business perspective, it’s a true catastrophe. There are COMPANIES that pay for the writing of articles of little or no value to Filipino or Indian freelancers. If you want to ruin your reputation, this "advice" is perfect for achieving that. The principle of this “strategy” is to capture the attention of Google and other search engines with genuine TONS of useless content, but ultimately users do not make the mistake of returning there because people seek quality content, and in fact, the internet aims to be just that: a source of quality content.

• Don’t research the most appropriate keywords for the market niche you want to access. To complicate things even further, write about topics that are little or not at all related to your specialization.

Hard as it may be to believe, there are professionals and companies that “save” themselves the trouble of researching appropriate keywords for their market, in order to save a handful of dollars. Of course, later they wonder why their “strategy” isn’t working, or why their results are so scarce.

• Create a messy website, filled with garish colors that make the content unreadable. Have you come across any of those? Would you hire someone who presents such a “business card”?

As you can see, it is extremely easy to create a bad reputation for yourself. If you have made any of these mistakes so far, correct them soon, but if you have been like this for some time, or if you are interested in consulting professionals to help you solve problems definitively, get in touch with our team of web professionals: they will get you out of trouble.