Internet Advertising - 5 Tips to Avoid Getting Caught in the Web

The advertising tools currently available on the Internet, such as Google's AdSense, the Yahoo-Bing option, Facebook advertising, or MySpace, are each entirely different universes. And although the relative simplicity of their use may be misleading at first glance, don't be fooled by appearances… Behind each advertising system are various approaches to the same business, and of course, the prioritization of profit as the number ONE goal of the service provider, versus certain more or less advantageous features for the user, depending on the business model implemented by the company. There are many forums where it is discussed, for example, whether the user interface of AdSense is professional or rather confusing, or whether the arrogance of Facebook's policies will ultimately lead people to ignore advertising as a measure of rejection towards the social media giant. In any case, we offer some tips to take advantage of Internet advertising methods… instead of letting corporations take the advantage.

1. There are always free alternatives. Although they require time and patience, forums, directories, and sites that allow you to create references to the website you want to advertise are actually free advertising, and even better, because they last much longer than paid advertising, and their authority is highly respected by search engines.
2. Free advertising on YouTube. The saying "a picture is worth a thousand words" will always hold true. A brief but clear video about a particular product or service, especially if it is accompanied by a dose of good humor, has a great chance of going viral and reaching the farthest corners of the world. Don't forget to include your website address in the video!
3. Cheap advertising on Facebook. Did you know that once your Facebook campaign starts, you can modify the minimum value of each click? If you didn't know, you can adjust the click value as low as one cent, but remember that your ad must compete with other advertisers in the order of appearance.
4. Coupons from your domain and hosting provider. MINTEC often provides advertising coupons for Facebook in certain social media marketing packages. Contact us for details.
5. Google AdSense, or the hard face of advertising on the Internet. If you are a novice and need to place online advertising, the first option is definitely not AdSense. Why? Because this advertising tool is NOT designed for newcomers; on the contrary: mastering the ins and outs of this advertising system requires not only prior training but also a lot of experience (and money invested in advertising) to achieve the results you really expect.

In general, it is better to invest in complete campaigns in any advertising medium than in scattered advertising for a few days, unless you know exactly what you are doing; otherwise, you will waste your money unnecessarily.