Marketing automation: Is it the best way to sell on autopilot?

To automate or not to automate, that is the question. In digital marketing, there are dozens of interesting strategies and actions you can implement to increase your sales or position your brand in digital media.

Automation is one of them, which is why it’s important for you to know if it works for your business and what all its benefits are. First things first, what is automation in digital marketing? It is using software to automate specific marketing actions. For example, sending emails or sequences of emails to a database.

Okay, it sounds very simple, but it’s not. Building a good automation strategy translates into more efficient processes, better results, and greater control and tracking of all relevant actions for your business.

What are all the benefits for your business?

You can save time and money on automated tasks.
You have greater control over all digital marketing processes and can also measure their impact in detail.
You will be able to identify the most prepared lists to buy and increase your sales by sending them promotional emails.
It allows you to create complex marketing processes that would otherwise be very complicated to develop.
Another advantage is generating a higher percentage of leads. More potential customers mean greater business opportunities.
You will reduce the CAC or Customer Acquisition Cost. This is the cost of acquiring each customer for your company.

Lead Nurturing

Let’s talk about lead nurturing flows. What are they and how do they work? They are automated email chains that a lead receives until they are ready to make a purchase. This concept is essential for users to understand all the benefits of your product or service and make the decision to take action.

But, what else? Here are the benefits:

Automatic sending of emails at the specified day and time.
Sending reminders for data updates and also limited-time offers.
Sending similar content after downloading an ebook or signing up for an offer.

It’s incredible what you can do. Can you imagine doing all this manually? It would be a titanic task. Sure, managing a database of about 10 contacts is easier, but what about 100, 500, or thousands of contacts?

Automation is like a superhero ready to save your company’s time and resources.

Lead Scoring, a points system that makes you money

How does it work and why will you close more deals with Lead Scoring? Well, let me explain: this automation feature assigns points to potential customers based on the actions they take on your digital assets.

Here are some examples:

Opening an email = 2 points
Downloading a resource = 5 points
Visiting the pricing page = 6 points
Being a decision-maker (manager or founder) = 30 points
Company located in the United States = 40 points
Company with more than 100 employees = 50 points

It’s simple: people with higher scores are more likely to close a deal with your company. Another positive aspect is that automation can be used for any business model, including yours.

Is being an expert necessary?

Doing all this is not easy. Should you learn to do it yourself? It’s not necessary. The best decision is to focus on the operational part of your business and delegate automation. At MINTEC, we have one main goal: to generate a constant flow of potential buyers to the clients who hire us. Need an extra hand? Send us an email.