Previously, companies spent a large portion of their budget on promotion and sales strategies; these physical campaigns require a lot of money and do not guarantee the desired effect. Organizations have already explored other relevant promotion strategies that are conducted through virtual means and are much more economical, reaching a wide market population. Among many strategies, we find the online store, which can be very cost-effective and suitable for mass selling of products. Nowadays, people consult the web before going out to look for a product in physical stores; therefore, if this product is available in the online store and the customer can access it securely, they will purchase it.
- Requirements that an online store must have. The online store must have a price equal to or lower than that offered by the traditional market, providing good quality, so that customers develop loyalty towards the product.
- It must have clear and concrete information about the product or service offered; this information should be accessible to the customer at any time of the day they wish, and every day, regardless of whether it is a weekend or a holiday.
- The online store must respond quickly to orders placed by customers, as one of the promises of online product marketing processes is to deliver them promptly.
Another element that an online store must have is a wide variety of the product desired by the customer, so that they have the opportunity to choose among the options.