The digital strategist, a key player in every company

There is no doubt that the digital strategist is a key piece for the performance of an organization. Furthermore, it is important to deeply understand the meaning of their strategy.

Whenever we want to plan the progress of a company, we start with a strategy. This is nothing more than ideas, opinions, and different perspectives to define the direction that the project or business organization will take. In this sense, a digital strategist is needed to follow a methodology, structure, and complexity to safeguard the investment, assets, and performance we desire.

The digital strategist within companies

Currently, all companies have the same opportunities, as previously only those with a high budget could enjoy them. This is mainly due to the different digital media, specifically social networks, which have facilitated the recognition of any brand.

Of course, most companies use them to increase their sales and/or commercial activity, but this is just one of the uses of these media. Thus, the term “digital marketing” has come to be positioned among great professionals and business owners. Join us to discover the functions of the digital strategist and why they have positioned themselves as a key element.

The digital strategist as a key element in the performance of a company

Whatever the stated objective, the digital strategist addresses the different processes of the company in order to define the vision and goals. At the same time, they are able to capture the initiatives and opportunities that arise to expand the benefits of the organization through digital media.

No one is better suited to offer and sell their own digital initiatives than a person who is participative, stores, and also uses constant tools from the digital world. These wonderful people are known as digital strategists or digital media professionals.

These professionals can be divided into several branches, but they always aim to gain advantages from the adoption of the digital economy and its sources. Experience could be beneficial for the company, as modifying the marketing plan involves human talent and technological talent, thus improving productivity and business performance.

What is a digital strategist and how could they benefit?

As we can see, the digital strategist is a professional who has the ability to understand what a strategy is. Furthermore, they are capable of recognizing their goals and aligning them in a strategic plan associated with digital actions.

Generally, this professional must have mastery of the basic management tools applied to different business models. In turn, these tools determine the SWOT matrix, legal bases, productivity, and projections in the short, medium, and long term.

Among the main characteristics of the digital strategist is also the management of personnel and compliance with the marketing plan. Additionally, they are a professional with knowledge of the behavior of the digital community, business communication, algorithms, technological innovations, and integration into management processes.

Thus, the digital strategist is of great help for business change where a business model is managed that contains the following:

1. Analysis of different spaces

In this case, the external spaces (competitive market strategies), internal spaces (strengths, opportunities, and assets of the company), and customer experience (purchase cycles) are studied and analyzed. Through this study, the strategist is able to capture opportunities.

2. Determine the online business model

Together, the most convenient business model for the company’s objectives is determined: subscriptions, online sales, collaborative applications, among others.

3. Define who the strategy will be aimed at

It is also necessary to define and analyze potential customers (location, language, age, gender, preferences, etc.), using deep research instruments through the internet (trends, web databases, main searches, among others).

4. Specify what type of web platform will be implemented

Now, it must be specified what platform will be used for the execution of the strategy (blogs, social platforms, mobile apps, websites, online advertising…).

5. Evaluation of results and objectives achieved

This task should be done periodically. Whatever the direction of the company or the different needs of your business, digital finances are making the world much smaller, but with more competitiveness. Thus, profits are being shared among many.

Therefore, it is important to rely on a digital strategist to guide us in each of the steps to follow in the professionalization of marketing and the digital world.

Know the specific points that a good digital strategist must master

Among the many skills that a digital media professional must have, these points stand out:

Knowledge about designing and developing a strategic plan

Basically, this is the fundamental knowledge of this professional. The strategic plan should be developed by a great team of professionals, under the direction of a digital strategist.

In this sense, they must be trained to:

Gather the best ideas for the purpose of the company and/or project.
Analyze the current situation of the company, as well as diagnose the internal and external environments.
Prioritize the presented strategies and create the digital action plan.
Carry out the monitoring and evaluation of the plan.

In addition to this, the digital strategist is responsible for knowing who, how, and when each action of the process will be fulfilled.

Design and develop the digital marketing plan

This professional is also trained to design, together with their team, the different plans for each department of the company: human resources, finance, production, sales… as well as digitalizing the marketing plan.

This plan must be structured with the necessary stages to ensure that it functions optimally.

For example:

Preliminary stage

In this stage of the process, it is subdivided into three phases:

Diagnose the digital market. This is where the highest level and ambition competition is analyzed. Furthermore, the steps to follow are determined.
Create the brand. A brand name is defined to present it to the digital world. This will be the magnet to attract communities and potential customers through online platforms.
Define goals and objectives. Here, all algorithms are recognized. Based on the objectives of being there, the objectives to be met and the goals to be achieved are defined.

Execution

This phase also consists of three important processes:

Activate the digital platform. The digital media professional has already chosen the type of web they will use, the ideal social network for the brand's objective, and all the technological devices they will implement to fulfill what is proposed.
Content plan. These are what will give positioning to the web. Therefore, a great methodology and human talent are required. Thus, it is necessary to know what the content marketing plan is about, its structure, and its phases.
Advertising. It is a very powerful factor. A good strategist is capable of designing excellent campaigns for digital advertising, thus providing you with messages that will truly connect with potential customers. A message defines you, a copy, a diagram is not something of “I do it,” it requires a true professional.

Evaluation

This last stage consists of the indicators:

Indicators to measure. All algorithms have their metrics, these can be explained, named, and analyzed by the digital media professional and their team. With their support, you can determine which is the best to achieve competitiveness in the market.

Professionals who should be part of the digital strategist's team

Since there are multiple professional profiles in the digital world, a good strategist must be surrounded by a team of experts to help achieve the proposed goals. This team is made up of a fusion of professionals who have different experiences and knowledge about technology and advertising.

Technological world

In this sense, a strategist must have professionals in:

Big data. This professional is capable of interpreting and seeking information (statistics, algorithms, opportunities…).
Growth hacker. Analyzes data from the Internet, advertising campaigns, social networks, and much more. Always obtains the most important data and increases conversions.
SEO. A professional who knows all the algorithms and changes of Google. They are responsible for optimizing web pages so that they rank in the top searches. Discover the difference between SEO and SEM here.

Advertising

For advertising campaigns, it requires:

Community manager. Manages the processing of different social networks. Guides and executes plans, analyzes results, and coordinates the content that needs to be created for the web. They must also monitor the traffic of potential customers, verify the mentions the brand has, and manage the online reputation of the company.
Content manager. The voice of the company. Defines the tone used in the content of the blog, web, social networks, emails… Must design the content plan.
Copywriter. Also known as a creative writer, is the one who writes, edits, and corrects all the material published by the company.
Traffic manager. The advertiser responsible for advertising campaigns in various digital media. Designs and develops the online advertising of the company according to customer demands.
Digital designer. Different from the traditional designer, as they have a repertoire full of experience in creating material for digital media.

Mintec, your digital strategist

In short, a digital strategist is capable of organizing an entire company using technology and digital platforms.

Obviously, the needs of each market are much more specific, but in any case, the ideal is to seek advice from a professional. That’s why at Mintec we want to help you take your company to the next level. Contact us!