Websites have become a highly important tool for companies of all kinds and characteristics. For these pages to have the desired effect and generate a good image in the minds of visitors, they require appropriate treatment. Nowadays, there are companies and individuals who study the best way to create a website; these are known as web designers. One of the clear objectives of a designer is to create quality products that successfully convey a message, and if it is a company that sells its products, the goal should be to sell them through this instrument. The training of web designers can be both vocational and a form of professional development. This means that there are some designers who have spent a lot of time studying the theory and practice to build and give an attractive image to a page, but there are also others who do it empirically, researching out of curiosity.
The service that web designers must provide. Web designers must know how to create menus appropriately, distribute the content of the page, and know how to use colors to achieve a positive impact on people, so that the image and each of the elements of the site speak directly about the activities carried out by the company. Likewise, a good designer must advise the company that requires the service on image, colors, and design of the page, must request information about the company in order to provide an adequate product, and must be at the forefront of technology by connecting the site to social networks and providing essential services such as email marketing.