The trends of social media manager There exists within companies a dynamizer called a social media manager, who is a person responsible for taking the company to the heights it has set out to reach. Of course, this person must have a profile through which they can fulfill the role assigned by their own company. The person functioning within the company as a social media manager must meet certain requirements that will be achieved through training and that will be described below: * They must know the latest trends and management tools within online marketing. * Have knowledge of the latest trends in web 2.0 * Be able to manage a communication and marketing plan on social media, which must be aligned with the needs of the brand they work for. The person who functions as a social media manager must know a bit more. * The person working in the social media manager system must understand the methodology of a project in social media. * They must be trained to handle technology. Without at least basic knowledge, the generation of content for the company will be invalid. * Know how online and offline strategies integrate into social media. * Must understand research and management of online reputation. * Must know social media commerce. * Social CRM. * Must be well-informed about the latest regulations on data protection. Note: All these details in the profile of the person who wishes to serve in the company in the field of social media manager will surely lead to great success in their work.