What is Facebook Ads and why should it be part of your digital marketing strategy?
What is Facebook Ads and why should it be part of your digital marketing strategy?
2.701 billion active Facebook users worldwide, just during 2020. You can reach hundreds of thousands or millions of people and offer your products and services within the Facebook Ads platform, one of the most recognized in the world for its great effectiveness.
A digital marketing strategy is the most important pillar for positioning your brand in the minds of new consumers. And Facebook Ads makes the path easier for you, thanks to its platform designed for advertisers.
What is Facebook Ads?
It is an advanced platform to promote your products or services on Facebook and also on Instagram. The only thing you need to get started is to create a Facebook business page.
Remember: it is a platform for advertisers, not the personal Facebook we all know. You can create ads in text, video, carousel, and any other type of image format. The flexibility in its formats allows for the sale of products and services from any sector (that Facebook allows in its policies).
With a good strategy, you can reach thousands of potential customers who will get to know your brand and then lead them to purchase your products and services repeatedly.
Why use Facebook Ads in your digital strategy?
Thousands of brands publish content every day on Facebook, making it more complicated to achieve significant organic reach. Why? People's attention is very divided due to the vast amount of information available on their social networks.
If you truly want to achieve massive reach and use social media as a powerful sales channel, you must start considering the creation of a winning strategy within Facebook Ads.
Here are some direct benefits of using Facebook Ads to promote your brand:
1. Immediate measurement of results
It provides you with real-time results on the effectiveness of your advertising campaigns. What does this mean? Every minute you can see if you are reaching the objectives you defined in your strategy. For example, if a campaign with the objective of messages is running, you will be able to see the number of messages, their cost, how many people you are reaching, among other things.
2. Low advertising investment cost
The cost per message can be as low as $0.0001 in some sectors with the right strategy and actions. Remember: you only pay for results. The low investment of the campaigns allows you to experiment to further reduce costs while increasing results over time.
This means that if it currently costs you $5 to acquire a new customer, in the future (if you optimize well) you could reduce that cost to just $1. You should know that results vary from one sector to another and also depend on the strategy.
3. Advanced targeting
Yes, you can reach exactly those people who may be most interested in what your brand sells. You can segment by demographics, interests, behaviors, age, and gender. It’s incredible what you can do with so much information, from a small local test to huge campaigns reaching millions of people.
Do you sell technical services? Do you have a clinic in the city? No matter what you sell, you can reach an interested audience through Facebook Ads. This is one of the reasons why this platform is so powerful.
4. Greater reach of your products and services
Organic posts are losing their reach every day. One dollar is enough to reach hundreds or thousands of people on Facebook and Instagram. Of course, for the results to be positive, you need to test your campaigns with a higher budget.
Do you remember how many active users Facebook had last year? Over 2 billion. That’s a significant number. Not to mention the billions also on Instagram. The ability to reach anyone increases dramatically when you use these advertising platforms.
Remember: no matter where your business is located, Facebook Ads is a great ally to reach all your potential customers.
5. Sell more
What is the goal of any advertising campaign? Almost always, it’s sales. Sometimes you can work on brand positioning, and you can even achieve that with Facebook Ads. But if what you’re looking for is to increase your sales and reach unprecedented numbers, advertising campaigns on Facebook and Instagram are a great tool to achieve it.
How Facebook Ads campaigns work
Whether you are thinking of delegating this part, it is important to know how it works. You should know that the structure goes like this:
1. Campaign
When you first open the business manager and click “create campaign,” you start by telling Facebook what the objective of your campaign is. What objectives are available? For anything you want. Conversions, messages, brand awareness, video views, page likes, engagement, among others.
2. Ad Set
This part is vital because you select who your target audience is. Here you must segment correctly to reach those people who might be most interested in your brand. Even if they don’t know you, if they are looking for a product you sell, they are more likely to make an immediate or future purchase.
Additionally, in this part, you also define your budget, start and end dates of the campaign, and the placements of your ads.
3. Ad
At this point, it’s time to choose the format, the video or image, and the text that will go in your final ad. Here, all creativity is combined with data to create the best message and image that connects deeply with your audience.
The most important question is: are you already using this powerful tool to sell more and grow your business?
At Mintec, we are an agency specialized in best practices to improve results in your digital marketing campaigns. From the right strategy to execution to generate results. Would you like to grow more? Send us an email.