What is Google Ads and why do so many companies use it daily?

You enter YouTube, play a video, and BAM! An ad pops up, and this happens throughout the entire video. Well, let me tell you that Google Ads is responsible for those ads appearing there. And not just on YouTube; it also happens in your browser when you search for a keyword, or when you open your email. Even when you use an app downloaded from the Play Store!

Yes, hundreds, even thousands of companies are advertising their products and services on one of the largest digital platforms in the world for advertisers: Google Ads.

What is Google Ads or AdWords

The largest digital advertising platform in the world, in a nutshell. Since 2001, the growth of this platform has been exponential. We just have to look at this graph to realize:

Advertising represents the largest percentage of profits for the company, and of course, it’s because the platform works wonders for all the businesses that advertise with it.

The main advantage is that you can hyper-segment your ads for people who are most interested in your products or services.

The opposite happens in traditional media (TV and radio), where you pay for thousands of people to see or hear your ad, but you don’t know who will actually be impacted by what you’re promoting. Imagine paying to launch a pet food ad; 20,000 people will see it, but only 500 of them have pets. What happens to your ad? It won’t have the impact you expected. Digital platforms have left this problem behind, all thanks to very detailed audience segmentation.

What are the types of campaigns in Google Ads?

There’s a lot to cover on this topic. But don’t worry, we will explain everything very clearly. And it’s very important that you understand the general landscape of this great tool; whether you try it yourself or hire a professional team to manage it.

Search Network Ads

These appear when you do a normal search in the browser. Look at this example:

It’s the ideal format to reach people who are searching for very specific products, services, or solutions on the internet. Of course, there is a lot of competition in this type of ad.

Remember that you are competing with other companies that sell similar or identical products to yours, which makes it an effective format but harder to compete in. What’s the best part of search network ads? You only pay for the clicks your ad receives.

Display Ads

These types of ads are very varied and reach 90% of internet users worldwide. Why? Because they are located in various places and platforms that we use daily:

Banners on sites: Images, videos, or advertising graphics. All these ads can be configured within websites.

Advertising texts: Text is a powerful ally when used well. This format is similar to banners, but you should focus on working creatively. Use copywriting tactics to achieve the best results.

Email ads: These appear in your Gmail inbox, Google’s email app.

Ads in apps: Within apps, you can also see all kinds of ads; these are also part of Google’s display ads.

YouTube within ad formats

Within YouTube videos, we can also find advertising from all kinds of companies. What’s the best part? Your brand could also be promoted on this incredible platform. The great advantage is that we all consume video content; YouTube alone has over a billion active users. There’s a huge opportunity to offer your products and services while achieving a good ROAS or return on ad spend.

The best part is that you only pay when people watch your video without clicking the “skip” button, meaning they will be interested in your product or service.

How does Google Ads work?

On a technical level, Google Ads is a quite complex platform; it’s important to know about strategy, marketing, and sales to achieve good results. But there’s a simple way to understand how advertising works on Google Ads:

Everything is similar to an auction; you have to offer money, and in return, you will get clicks on your ads. But it’s not as easy as just paying and receiving clicks. Google defines the quality of your ad to give you a position in the ad ranking.

Why should you advertise on Google Ads?

Thousands of companies around the world are selling on platforms like Google Ads every day. If that’s not enough to take the leap, what are the benefits of trusting the star digital advertising platform?

The quality of the audience

With Google Ads, you can reach people who are genuinely interested in your products and services. What many call “qualified traffic.” Yes, here it’s not necessary to focus your efforts on bringing thousands and thousands of all kinds of people to your website. You just need to segment your buyer persona, and the results will be incredible.

Increase in online sales

What we all seek: to increase sales. Yes, it’s an incomparable advantage of Google Ads, especially if there’s a strategy behind it. When there’s no strategy, all the work and investment end up in a place worse than the trash. Remember this always: strategy is the most important; execution comes next.

Ability to improve results

Thanks to the flexibility of the platform, it’s possible to make changes and improvements to campaigns. Remember that after a good strategy, measuring results is key to the success of your ads. With Google Ads, it’s easy to see what works, what doesn’t, and improve those weak points of the campaign.

Immediate results

From the first hours, you can see the results of your campaign. But WAIT! Don’t think about making changes hastily. The trend can change after a few days or hours; it’s always wise to wait 48 hours before knowing if a campaign works or not.

But the great advantage is that you can see results in real-time; you don’t have to wait weeks to know the performance of your advertising campaigns.

Taking the leap to digital advertising?

The important question isn’t that; rather, it’s when is the right time to take that leap? Your company can be of any size; you shouldn’t wait any longer to start with a digital strategy. Remember that it’s an investment that will generate results almost immediately and with great growth over time. Why wait any longer? Your competition has already started.

At Mintec, we are an agency specialized in the best practices to improve results in digital marketing campaigns. From the right strategy to execution to generate results. Would you like to grow more? Contact us.