What is Internet Marketing and Who Does It Benefit?

Internet marketing is advertising. Internet marketing is a human activity that is used in the network mix along with a total system of commercial activities aimed at satisfying needs; this is done to achieve business goals within a purely competitive environment, where all commercial activity is found. After offering a brief definition of what internet marketing is, we proceed to mention the four “F’s” of this dynamic:

• The first “F” of marketing is flow. This is the impact produced on internet users by the advertising announcement within a web page.
• The second “F” is functionality. After the customer enters the flow, one can think about the effect of the advertising announcement on the mind, and then one can observe the results within the web. In the other two “F’s,” two more aspects of marketing will be known.
• Foundation is the other “F.” This relates to ensuring that the customer who was initially impacted and for whom the advertising announcement was functional in prompting them to research the products now has a better foundation regarding them through information.
• Now we are reaching the last “F” of the aspects of internet marketing, that is, finalization. This is the climax of the entire advertising process. Therefore, the purpose of internet marketing is to present a marketing system in a technical manner using the Internet as a medium. Through the four concepts described in this document, this commercial dynamic can be successfully carried out.